2024
SimpleCoin is a beginner-friendly crypto app designed to make digital investing simple, secure, and accessible. With an intuitive interface, educational tools, and transparent features, SimpleCoin helps new investors confidently buy, sell, and track their crypto journey.
SimpleCoin is a beginner-friendly crypto app designed to make digital investing simple, secure, and accessible. With an intuitive interface, educational tools, and transparent features, SimpleCoin helps new investors confidently buy, sell, and track their crypto journey.
Product Design
Product Design
2024
SimpleCoin is a beginner-friendly crypto app designed to make digital investing simple, secure, and accessible. With an intuitive interface, educational tools, and transparent features, SimpleCoin helps new investors confidently buy, sell, and track their crypto journey.
Product Design
SimpleCoin
SimpleCoin
SimpleCoin is a user-friendly cryptocurrency app designed for beginners who are new to the world of digital investments. The app offers a straightforward and intuitive interface that simplifies the complex process of buying, selling, and tracking cryptocurrencies. With a focus on clear navigation, transparent information, and strong security measures, SimpleCoin aims to provide a seamless and confident experience for new users.
SimpleCoin is a user-friendly cryptocurrency app designed for beginners who are new to the world of digital investments. The app offers a straightforward and intuitive interface that simplifies the complex process of buying, selling, and tracking cryptocurrencies. With a focus on clear navigation, transparent information, and strong security measures, SimpleCoin aims to provide a seamless and confident experience for new users.
Goal
Goal
The goal of SimpleCoin is to empower new crypto investors by offering a secure, easy-to-navigate platform that minimizes complexity and maximizes user understanding. By providing clear information, transparent fee structures, and intuitive tools, SimpleCoin aims to build user confidence and encourage long-term engagement in the crypto market.
The goal of SimpleCoin is to empower new crypto investors by offering a secure, easy-to-navigate platform that minimizes complexity and maximizes user understanding. By providing clear information, transparent fee structures, and intuitive tools, SimpleCoin aims to build user confidence and encourage long-term engagement in the crypto market.
SimpleCoin
SimpleCoin is a user-friendly cryptocurrency app designed for beginners who are new to the world of digital investments. The app offers a straightforward and intuitive interface that simplifies the complex process of buying, selling, and tracking cryptocurrencies. With a focus on clear navigation, transparent information, and strong security measures, SimpleCoin aims to provide a seamless and confident experience for new users.
Goal
The goal of SimpleCoin is to empower new crypto investors by offering a secure, easy-to-navigate platform that minimizes complexity and maximizes user understanding. By providing clear information, transparent fee structures, and intuitive tools, SimpleCoin aims to build user confidence and encourage long-term engagement in the crypto market.
Solo Project
My Role
Product Design - user research,
visual design
Timeline
5 days
Tools
Figma, Miro, Illustrator
01.
01.
01.
Methodology
Methodology
Methodology
This project was a one-week case study where I challenged myself to design a beginner-friendly crypto app. I chose the Design Thinking approach to ensure user-centric solutions by addressing user pain points and needs.
Empathize - Researched user challenges, conducted interviews, and analyzed competitors apps to identify gaps.
Define - Developed a persona, clustered user insights, and outlined key needs like clarity and ease of use.
Ideate - Created a moodboard, brand guidelines, and user flow for a streamlined experience.
Prototype - Built a high-fidelity prototype with a step-by-step “Guided Trade” feature for novices.
Evaluate/Test - Conducted quick usability tests and refined the design based on user feedback.
This project was a one-week case study where I challenged myself to design a beginner-friendly crypto app. I chose the Design Thinking approach to ensure user-centric solutions by addressing user pain points and needs.
Empathize - Researched user challenges, conducted interviews, and analyzed competitors apps to identify gaps.
Define - Developed a persona, clustered user insights, and outlined key needs like clarity and ease of use.
Ideate - Created a moodboard, brand guidelines, and user flow for a streamlined experience.
Prototype - Built a high-fidelity prototype with a step-by-step “Guided Trade” feature for novices.
Evaluate/Test - Conducted quick usability tests and refined the design based on user feedback.
This project was a one-week case study where I challenged myself to design a beginner-friendly crypto app. I chose the Design Thinking approach to ensure user-centric solutions by addressing user pain points and needs.
Empathize - Researched user challenges, conducted interviews, and analyzed competitors apps to identify gaps.
Define - Developed a persona, clustered user insights, and outlined key needs like clarity and ease of use.
Ideate - Created a moodboard, brand guidelines, and user flow for a streamlined experience.
Prototype - Built a high-fidelity prototype with a step-by-step “Guided Trade” feature for novices.
Evaluate/Test - Conducted quick usability tests and refined the design based on user feedback.
This project was a one-week case study where I challenged myself to design a beginner-friendly crypto app. I chose the Design Thinking approach to ensure user-centric solutions by addressing user pain points and needs.
Empathize - Researched user challenges, conducted interviews, and analyzed competitors apps to identify gaps.
Define - Developed a persona, clustered user insights, and outlined key needs like clarity and ease of use.
Ideate - Created a moodboard, brand guidelines, and user flow for a streamlined experience.
Prototype - Built a high-fidelity prototype with a step-by-step “Guided Trade” feature for novices.
Evaluate/Test - Conducted quick usability tests and refined the design based on user feedback.
02.
02.
02.
Context
Context
Context
65%
find platforms too complex due to jargon and cluttered interfaces.
78%
worry about fund security.
72%
prefer simple, clear navigation over advanced features.
60%
need in-app tutorials for crypto basics.
55%
feel confused by unclear fee structures
03.
03.
03.
Interviews
Interviews
Interviews
To better understand the profile and preferences of our users, we conducted interviews with beginners in the crypto space. The goal was to gather insights into their experiences, concerns, and expectations regarding crypto apps. This information will help us design a user-centric app that addresses their needs and builds trust in the world of digital assets.
To better understand the profile and preferences of our users, we conducted interviews with beginners in the crypto space. The goal was to gather insights into their experiences, concerns, and expectations regarding crypto apps. This information will help us design a user-centric app that addresses their needs and builds trust in the world of digital assets.
To better understand the profile and preferences of our users, we conducted interviews with beginners in the crypto space. The goal was to gather insights into their experiences, concerns, and expectations regarding crypto apps. This information will help us design a user-centric app that addresses their needs and builds trust in the world of digital assets.
Questions
Questions
What is your current level of knowledge in crypto investments?
Have you previously used any crypto apps, and what was your experience?
What features would you consider most useful in a crypto app?
Do you have any concerns about security or ease of use in
crypto platforms?
What types of information or visuals would help you feel confident in your investments?
What is your current level of knowledge in crypto investments?
Have you previously used any crypto apps, and what was your experience?
What features would you consider most useful in a crypto app?
Do you have any concerns about security or ease of use in
crypto platforms?
What types of information or visuals would help you feel confident in your investments?
What is your current level of knowledge in crypto investments?
Have you previously used any crypto apps, and what was your experience?
What features would you consider most useful in a crypto app?
Do you have any concerns about security or ease of use in
crypto platforms?
What types of information or visuals would help you feel confident in your investments?
04.
04.
04.
Benchmark
Benchmark
Benchmark
The benchmark revealed that most crypto apps prioritize advanced features and analytics but often overwhelm beginners with cluttered interfaces, complex navigation, and insufficient onboarding. This creates a gap in the market for a beginner-friendly app that focuses on simplicity, transparency, and intuitive design. The analysis highlights opportunities to provide streamlined navigation, progressive learning tools, and clear visuals to cater specifically to novice users entering the crypto space.
The benchmark revealed that most crypto apps prioritize advanced features and analytics but often overwhelm beginners with cluttered interfaces, complex navigation, and insufficient onboarding. This creates a gap in the market for a beginner-friendly app that focuses on simplicity, transparency, and intuitive design. The analysis highlights opportunities to provide streamlined navigation, progressive learning tools, and clear visuals to cater specifically to novice users entering the crypto space.
The benchmark revealed that most crypto apps prioritize advanced features and analytics but often overwhelm beginners with cluttered interfaces, complex navigation, and insufficient onboarding. This creates a gap in the market for a beginner-friendly app that focuses on simplicity, transparency, and intuitive design. The analysis highlights opportunities to provide streamlined navigation, progressive learning tools, and clear visuals to cater specifically to novice users entering the crypto space.
05.
05.
05.
Clustering
Clustering
Clustering
User data was clustered by familiarity with crypto (novices, intermediates, experts) and preferred features (security, simplicity, analytics). This segmentation informed feature prioritization, focusing on clarity and accessibility for the novice cluster, which represents our target audience.
User data was clustered by familiarity with crypto (novices, intermediates, experts) and preferred features (security, simplicity, analytics). This segmentation informed feature prioritization, focusing on clarity and accessibility for the novice cluster, which represents our target audience.
User data was clustered by familiarity with crypto (novices, intermediates, experts) and preferred features (security, simplicity, analytics). This segmentation informed feature prioritization, focusing on clarity and accessibility for the novice cluster, which represents our target audience.
Reccomendations
Pain Points
Opportunities
Onboarding Flows & Tutorials: Provide a clear, step-by-step introduction to crypto basics to help users feel confident from the start. Include video tutorials, tooltips, and FAQs to support the learning process.
Basic Analytics: Integrate simple yet effective analytics features that allow beginners to track performance without overwhelming them with complex data.
Complex Interfaces & Jargon: Many beginners struggle with cluttered layouts and technical language, making it hard to navigate and understand crypto apps. This complexity often leads to frustration and disengagement.
Unclear Navigation: Users often find it difficult to locate essential features, especially for first-time investors. A lack of clarity in the user interface increases anxiety and discourages continued use.
Guided Investment Journeys: Offer interactive, guided experiences that walk users through their first crypto investment. This can include live support, clear calls-to-action, and hands-on learning to build confidence.
Simplified Asset Tracking: Create a dashboard that provides easy-to-read charts and summaries of investments, helping users track their portfolio progress without overwhelming them with too much data.
06.
06.
06.
Persona
Persona
Persona
Emily Clark
Marketing Specialist
Background: Tech-savvy but new to crypto, Emily wants to start investing in digital assets but finds existing platforms overwhelming. She values simplicity, security, and a user-friendly interface that doesn't require in-depth crypto knowledge.
Needs and Goals
Emily wants an app that feels safe, provides simple buying options, and helps her monitor her investments with clear visuals.
Pain Points
Overly complex trading platforms, lack of user guidance, and hidden fees.
Alex Johnson
Sales Manager
Background: Alex is new to crypto and has no technical background. He’s eager to start investing but finds most platforms overwhelming. He values simplicity, transparency, and security in the tools he uses.
Needs and Goals
Alex wants an easy-to-use app with simple buying options, clear visuals, and basic security features.
Pain Points
Overcomplicated interfaces, lack of visual appeal, and complex processes that create hesitation to invest.
UX Goals
Create a user-friendly app that reduces complexity for new investors.
Design a clean, intuitive portfolio interface displaying holdings, performance, and asset breakdown.
Ensure fast processing times for buying, selling, and transferring crypto.
Objectives
Simplify onboarding and navigation to make crypto accessible.
Prioritize user security through clear, prominent security features.
Ensure transparency by making fees and processes visible at all stages.
07.
07.
07.
Prototype
Prototype
Prototype
jemteraoka@gmail.com
+55 12 996112929
Froyoho
Froyoho
BalanceBuddy
BalanceBuddy
PROJECTS
CONTACT
Portfolio
Portfolio
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